Fiat 500 DIESEL - it's not what you think

Perhaps it isn't the most interesting live reveal that took place in Paris, but we managed to get a few shots of the new Fiat 500 by DIESEL anyway. Yes, there is an optional 75-horsepower 1.3 Multijet diesel engine, complete with a particulate filter to keep things squeaky clean, but that's not why it's called the DIESEL edition. That moniker comes from the Italian clothing company, which lends its name and the styling talents of DIESEL head designer with a head Lars Schwartz. Outside, the 500 is painted in your choice of Green DIESEL, Brown DIESEL or Black DIESEL. Name recognition much? Surely the most striking bit of kit is inside, where the seats are upholstered in denim with contrasting stitching. Fortunately, the look is much more upscale than that of the Levi's Gremlins and Jeans Beetles of the '70s.